Business plan - page 2

The Z-project, on the other hand, is very real. It uses standard off-the-shelf components and standard programming languages. There is a large market segment that needs and wants Z-devices, and can easily understand what they are all about.

We generate affinity by finding something that is really real to them and communicating it. We have found something they can do (and are doing) and help them do it better.

Z-devices are Arduino-based. There is a huge existing user base for Arduino. AdaFruit alone does close to $100 million per year of business selling Arduino-like and Arduino-related products.

Watching the web forums I see that some of the main problems Arduino-based project builders have are:

 1. Complexity of software -- they are often arts-and-crafts type people,
      good with mechanics and design of physical things, but not programmers.
 2. Complexity of wiring -- they are not always digital engineers.
      They may not be able to read circuit schematics easily. And finally,
 3. Connecting their projects by radio is *extremely* difficult, often way beyond
      their technical expertise. It involves web programming, IP addresses,
      communication protocols, and more.

These problems are exactly remedied by Z-devices. They are simple and understandable and very real to this kind of person. And they are completely compatible to most all existing products in this market.