Law 1A: Find systemic changes not incremental changes - page 2 If you are evaluating an incremental change in something that would make it 10%, 20%, 50%, even 100% or 200% better, but adds complexity -- JUST DON'T DO IT. COMPLEXITY IS THE ENEMY! Define "better" as better in the long term, not in the short term. Find a system that is simpler, smaller, more efficient. Even if it will cost you time, energy, research, development, investment to create it -- JUST DO IT. "Oftentimes, a product's design requires manufacturing to solve unreasonable problems... But you never get a sense ... that there's a question about why are we solving this. Why aren't we taking an easy way out and sidestepping this problem? It is, "No, this is the right design, and we're going to do things that no one else in the world has ever tried to do in order to get it right." -- Craig Federighi, Apple VP, 2013.09.25